Campaign
LEGO
How tastemaeker builds LEGO activation websites: campaign microsites, RSVP flows, livestreams and event pages, outside the core LEGO ecosystem since 2021.
The challenge
LEGO needed flexible campaign websites for special activations that work independently from the main LEGO ecosystem while meeting the brand's quality, usability and brand-safety standards.
What we did
Giveaways, RSVP, livestreams, event pages and multi-day activations
Campaign microsites and guest coordination
Example: LEGO Creative Space with celebrity influencers and up to 600 guests
Built for real-world events and campaign moments
Technical and creative execution outside the main ecosystem
“Effective marketing is not just about reaching people - it’s about connecting with them in meaningful ways.”
The result
Flexible marketing actions, guest coordination, live communication and digital event mechanics outside the standard ecosystem. Ongoing since 2021. Live site: lcs.adme.dev
Why it matters
Proof that tastemaeker builds campaign websites, event pages, RSVP flows and livestream integrations to big-brand standards.
Services: Activation Websites, Campaign Microsites, Event Platforms, RSVP, Livestream Integration
