Startup
Julian Draxler
Seven years of social media management and partner coordination. Follower growth from around 240K to 5.2M.
The challenge
Julian Draxler's communication had to combine personal brand, professional football, partner requirements and authentic social media. Every post had to work for fans, clubs, sponsors, media and institutions at once.
What we did
Social media management, content planning and publishing logic
Coordinated communication with adidas Football, PSG, VfL Wolfsburg, Benfica Lisbon, Jordan Brand, UNICEF and the DFB
Managed brand-safe, high-visibility publishing across a global audience
Aligned club, sponsor and personal-brand messaging
"Effective marketing is not just about reaching people—it's about connecting with them in meaningful ways."
The result
Follower growth from around 240K to 5.2M across the managed period. A structured, brand-safe and internationally consistent social media presence.
Why it matters
Proof that tastemaeker can manage complex stakeholder communication, high-visibility channels and brand-sensitive partnerships.
Services: Social Media Management, Talent Branding, Partner Communication, Campaign Coordination
