Performance
ALDI SÜD · ALDI Sports
tastemaeker's media buying for the ALDI Sport launch: #1 fitness app in Germany, Austria and Switzerland. Delivered with lead agency Greyt.
The challenge
ALDI Sport had to be established as a digital fitness brand inside the ALDI ecosystem: app attention, performance-marketing efficiency and strategic brand positioning in one motion.
What we did
Media buying and paid-social execution across the 3-month launch campaign
Delivered within a cooperation led by lead agency Greyt
Conversion-oriented campaign logic for app traffic
Continued performance advisory for around 10 months
Supported the broader fitness brand logic: app, nutrition, supplements and equipment
“Effective marketing is not just about reaching people - it’s about connecting with them in meaningful ways.”
The result
ALDI Sport reached the top fitness-app position in Germany, Austria and Switzerland during the supported period, backed by a substantial managed media budget. Media buying was delivered in cooperation with lead agency Greyt.
Why it matters
Performance marketing, app growth and retail logic in one case, relevant for product launches, marketplace traffic and retail activation.
Services: Performance Marketing, Media Buying, App Growth, Meta Ads, Retail Strategy
